Bait (2026)

Premiere Date
Series Premiere:

Bait (2026) - Amazon Prime Video

Drama

Comedy

Science fiction

London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.

Matt Roush

Matt Roush says...

An entertaining and provocative six-episode comedy about cultural identity and the desire for fame stars writer/creator Riz Ahmed (Emmy winner for The Night Of) as a struggling Pakistani British actor, Shah Latif (often mistaken for Dev Patel), whose potential big break might just break him. As the series opens, Shah is in the running to audition as the next James Bond, and when the news goes public, he begins trending — but not always in positive ways. Facing public backlash and an equal measure of excitement and skepticism from his Muslim family as they celebrate the end of Ramadan, Shah begins a spiral of anxiety as the satire takes on the tone of a psychological thriller.

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