Unfrosted

Matt Roush says...

What’s so funny about Pop-Tarts? (Once you get past the name of the iconic breakfast treat.) Jerry Seinfeld is here to tell you. He makes his directing debut and a rare acting appearance in an origin story (co-written by Seinfeld) that takes us back to 1963, when Kellogg’s and Post were in a fierce competition to corner the breakfast market by developing a new pastry you could pop into the toaster. This flavorful saga has more guest stars than Pop-Tarts has fillings (my preference growing up was brown sugar cinnamon), with a cast including Melissa McCarthy, Amy Schumer, Hugh Grant, James Marsden, Christian Slater, Saturday Night Live alums Bobby Moynihan and Fred Armisen, Thomas Lennon, Jack McBrayer, Daniel Levy, Jim Gaffigan, Max Greenfield, Bill Burr and more.

What's Worth Watching (May 3)