Super Bowl 2023: Cher from ‘Clueless’ Returns, a ‘Bad’ Reunion & More Must-See Ads (VIDEO)

Super Bowl LVII has arrived, but as viewers observe the biggest televised event of the year, companies are already offering a taste of their highly anticipated star-studded commercials.

While the concept of ads for ads may stump some people, big-game TV spots are almost as big a deal as the football being played, so it only makes sense that companies would build the excitement in the weeks ahead. The Super Bowl kicked off on Sunday, February 12 at 6:30/5:30c on Fox with Rihanna headlining this year’s halftime show at the State Farm Stadium-set match. In the meantime, we’re getting excited by the commercials dropped for M&M’s, PopCorners, Doritos, Busch Light, and many more.

Among the highlights are appearances by Bryan Cranston, Aaron Paul, Maya Rudolph, Sarah McLachlan, Serena Williams, Brian Cox, and many others. Scroll down for a peek into game day ads, and stay tuned as we continue to build the list when more are released.

The Busch Guide Spot with Sarah McLachlan

Michelob’s ULTRA Club with Serena Williams & Brian Cox

PopCorners’ Breaking Bad Spot with Walt & Jessie

Maya Rudolph Rebrands M&Ms to Ma&Yas

Meghan Trainor’s Hand Gets Stuck in a Pringles Can

Ozzy Osbourne Joins the Workday Force

Downy Unstoppables Recruits a “Faceless” Celebrity

Doritos’ New Angle with Jack Harlow

John Cena is Experian’s “Happy Guy”

Metro Boomin Teams Up with Budweiser

Cher Returns for Rakuten

Ben Stiller & Steve Martin Bicker Over Pepsi Zero Sugar + Great Acting or Great Taste? Spots

Miles Teller & Wife Dance for Bud Light

Working With Cancer’s “Monday”

Natasha Lyonne Calls BS in Poker Face Spot

Pete Davidson Makes a (Jon) Hamm & Brie (Larson) Sandwich with Hellmann’s

T-Mobile’s New Year. New Neighbor. Spot Featuring John Travolta, Zach Braff, and Donald Faison

Bradley Cooper & His Mom Try to Make a T-Mobile Ad

Squarespace’s The Singularity with Adam Driver

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Dunkin’ Teases Ben Affleck’s Big Spot

Planters’ The Roast of Mr. Peanut

Uber’s Star-Studded One Hit Ad

Jennifer Coolidge Has Baby Dolphin Skin in e.l.f. Cosmetics Ad

Disney100 Special Look

Sam Adams’ Your Cousin’s Brighter Boston

Avacados From Mexico Makes It Better with Anna Faris

Super Bowl LVII, Sunday, February 12, 6:30/5:30c, Fox