Remembering ‘The Price Is Right’s Bob Barker on What Would Be His 100th Birthday

You can’t put a price on personality. Bob Barker’s was beyond compare, a display of unflappable charm, graciousness and good humor no matter the circumstance. With nary a hair out of place, never losing his cool even when frenzied contestants lost their minds, the dapper Barker was the ultimate TV host, receiving 19 Daytime Emmys. Little wonder a “W.G.M.C.” (World’s Greatest Master of Ceremonies) sign hung on his dressing room door for years. “When people asked me how I made a living, I told them I made a living creating spontaneous entertainment with unrehearsed contestants,” he wrote with characteristic modesty in his 2009 memoir, Priceless Memories, published two years after he ended his 35-year run as host of CBS’ enduring The Price Is Right.