Do You Remember These Classic Super Bowl Commercials of the ’70s?

Today, Super Bowl commercials are big business, and considered as important a part of the big game as the half-time show: companies spent months previewing ultra-high budget ads that they will then pay $7 million to air on Game Day. When the Super Bowl first began in 1967, ads were a bit more low-key — the only cost $37,500 to air ($360,000 in today’s dollars), and companies often didn’t create new ads just to play during the game. But many of those earlier ads remain the most memorable, especially those from the ’70s, when the tradition of the Super Bowl commercial was first truly hitting its stride.