As the more level-headed half of Team Passante/Schulz on "Storage Wars" (A&E, 2010- ), professional auction buyer Brandi Passante became, alongside partner Jarrod Schulz, an overnight celebrity, thanks to the popular reality series, which depicted a group of professional buyers who bid on abandoned storage lockers that go up for auction in and around Southern California. Debuting in December 2010, "Storage Wars" was an immediate hit and quickly became the most watched series on A&E, thanks to the quirky personalities of the four buyers - Dave "The Mogul" Hester, a big time professional buyer who rankles his competitors and delights in driving up auction prices; Barry "The Collector" Weiss, an independently wealthy antiques collector who more often than not loses money on his finds; and Darrell "The Gambler" Sheets, a brash, but amiable buyer who sells his wares at swap meets while showing his son, Brandon, the ropes.
While fending off the competition, Passante also battled Schulz over how much to pay for a particular locker and was often ignored by her more impulsive partner, both to their benefit and detriment. Both were depicted as struggling new buyers who still had a lot to learn, while managing their Orange County second hand store, Now and Then, while Passante herself earned a loyal following, particularly from male fans of the show.